Eco-Fads exposes the pressures that cause politicians, businesses, the media and even scientists to fall for trendy environmental fads. It examines why we fall for such fads, even when we should know better. The desire to "be green" can cloud our judgment, causing us to place things that make us appear green ahead of actions that may be socially invisible yet environmentally responsible.
By recognizing the range of forces that have taken us in the wrong direction, Eco-Fads shows how we can begin to get back on track, creating a prosperous and sustainable legacy for our planet’s future.
240 pages